Insights from Cassie and Chelsey Maschhoff, founders of Lottie’s Meats

Launching a meat brand comes with unique hurdles, from consumer skepticism and strict regulations to cracking competitive retail channels.

Below, we cover practical tips on how to partner with co-packers, position your product in local communities, and build the systems that get your brand to market.

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For founders who are:

• Reintroducing traditional or legacy food products for modern consumers
• Tackling USDA compliance, manufacturing, and retail challenges
• Navigating regulatory hurdles and co-packing challenges </aside>

Build sourcing into your brand story

Your sourcing isn’t just a supply chain detail. It’s a cornerstone of brand trust and differentiation.

Ask yourself:

• Do you have 100% traceability on your key ingredients?
• Can you map your supply chain to tell a compelling story?
• Have you secured relationships with trusted suppliers or family farms?
• Are your sourcing choices aligned with your brand’s values and consumer expectations?

Design your product for today’s consumer